Craft Winning Strategies for a Better Tomorrow
We are an Experience Design and Strategy Studio specialising in foresight, systems thinking and user experience. Based in Toronto, we work with amazing organisations working for a better tomorrow.
What is The Centre?
The Center is taking the initiative to do something bold, something ambitious, and something outrageous in the world of traditional consulting.
Our ethos is centred on human-centred innovation, systems-aware sustainability, resiliency through foresight, and incorporating diverse perspectives in an collaborative design process.
Our Services
Explore our range of services designed to drive innovation, growth, and sustainable success for your organization.
Strategic Foresight & Roadmapping
We guide you through identifying critical uncertainties and developing strategies to navigate the futures.
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Trend & Signal Analysis
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Scenario Development
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Long-term Strategic Planning
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Windtunneling & Stress-testing
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Foresight Workshop Facilitation
Interest-holders Facilitation & Innovation Workshops
We facilitate workshops to align interest-holders, uncover growth barriers, and foster collaboration.
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Consensus Building & Interest-holders Alignment
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De-siloing Expertise
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Developing Buy-in & Engagement
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Diversity & Inclusion Workshops
Customer Experience Strategy & Process Improvement
We help you design meaningful products, services, and experiences that resonate with your target audience.
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Journey Mapping & Persona Analysis
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Touchpoint Mapping & Design
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Service Blueprinting
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Beta Testing & Prototyping
Organisational Resilience & Capability Building
We enhance your organization’s ability to adapt and thrive in a rapidly changing environment.
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Risk & Resilience Analysis
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Process Design & Improvement
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Capability Mapping & Development
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Change Management Support
Skills & Knowledge Areas
Futures Thinking
It begins with understanding the driving forces currently at play and the various potential futures we must consider to develop resilient strategies. Through strategic foresight, we can discover new opportunities and evaluate emerging risks.
Systems Thinking
Visualising the relationships between system actors and comprehending the mechanisms within an ecosystem can provide organisations with the insights needed to refine their strategies with greater precision.
Design Thinking
Discovering critical human factors and insights is essential. Through human-centred design research, we pinpoint the most significant needs and opportunities available.
Our Approach
We follow the concept of the Design Loops Framework. Design Loops combines strategic foresight, systems thinking, and design thinking to uncover human-centric insights, spot future opportunities, and drive transformational change.
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Research
Conduct daily horizon scanning and market analysis to identify organisational trends and drivers.
Hold Internal stakeholder discussions to plan and conduct user research.
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Define
Undertake Ecosystem Analysis, quantify data for insights, develop personas, and redefine client problem statements.
03
Anticipate
Facilitate scenario development workshops and exercises to develop images of the future and use these insights in ideation and brainstorming sessions.
04
Design
Create a portfolio of initiatives and solutions.
Take feedback from clients and users to reiterate recommended strategies.
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Deliver
Finalise strategic recommendations, create an implementation plan and deliver final design deliverables.